FaviconĪ favicon is a small logo that appears in your browser tab to identify the specific website you’re visiting. Notice how the image is simple, recognizable, and easy to read. The Zappos website displays a small, rectangular logo in the top left corner of the page. Take a look at the following site logo example. If you want a full header for your website rather than the small logo, you’ll need an image optimized at 1024 x 768 pixels.

160 x 160 pixels (square for vertical layouts).

Other possible website logo size variations include:

Generally speaking, a good baseline logo size is 250 x 100 pixels. Depending on which framework you’re building on, you’ll want to find out the exact dimensions for your site logo. Website logo sizes vary based on platform requirements. These images are normally small and rectangular. Sometimes, you’ll see a site logo displayed in the top center of your page. Your website header logo will most likely appear in the upper left corner of your browser window. Depending on the platform, you might choose between either a vertical, horizontal, or favicon (icon without text) variation. Depending on which platforms you use, you’ll want to get familiar with the logo variations you’re going to need so you can show up online in the best possible way. Ideal logo size is really on a platform-by-platform basis. But beyond that, your ideal website logo size will vary depending on which platform is hosting your site. You want to have the right size in pixels so that it’s the perfect balance of maximum quality and the right file size for its purpose.Ī website header is obviously going to need different pixel sizes than a favicon, for example. That means your logo must display at the best possible quality for any given platform.įor a logo to look right across all platforms, it must be optimized to each one individually. When it comes to your logo, size matters because you want your brand to show up in a clear and recognizable way. That’s because every platform that makes up your online presence has slightly different logo size requirements. While using one logo is the way to go, you’ll likely need variations on it in all different shapes and sizes. A clean, well-designed logo will help boost your brand recognition, ultimately making your overall marketing strategy more effective.

It’s always a good idea to use a consistent logo across your entire online presence, including your website, social media sites, and online directories.

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